GTM Strategy
MARKET ENTRY & PIPELINE
FRACTIONAL CMO
Positioning and Narrative
GROWTH SYSTEMS
Global GTM advisory operating across Canada, the UK, UAE, India
For Seed to Series B founders and scaleups.
Igniting GTM engines built to scale.
Igniting GTM engines built to scale.
Founder Intuition Meets Revenue Infrastructure
You know what's working. Your team can't repeat it yet.
Radiate helps founders turn early traction into scalable revenue. We build the GTM systems, positioning, and execution infrastructure that replace manual growth with repeatable momentum.
Strategy
That fits your actual capacity
Positioning
That cuts through market noise
Execution
Your team can own and run
Operator-led GTM design and execution
Founder & CEO
GTM strategist with 18+ years of hands-on experience across large enterprises, startup ecosystems, education businesses, and services-led growth models.
Turning early traction into repeatable systems across startups, education companies, and lean service businesses.
Turning early traction into repeatable systems across startups, education companies, and lean service businesses.
Time Efficiency
Founder reduced sales calls from 14 hours weekly to qualified leads only via VA-run booking system.
Revenue Growth
SaaS company tripled average contract value in six months through rebuilt customer journey tiers.
Market Entry
FemTech company achieved first revenue in week 11 with sequenced 90-day market entry strategy.
Application Growth
Innovation hub tripled founder applications in one quarter through repositioned messaging.
Enterprise-grade GTM strategy for founder-led and ecosystem-scale businesses.
Companies We're Moving Forward
Toronto Business Development Centre (TBDC)
Establishing TBDC’s positioning in a crowded accelerator market and aligned programming, messaging, and partnerships around a differentiated ecosystem value.
BHive Brampton
Established brand and GTM clarity to convert awareness into qualified founder pipeline and program engagement.
Talentnomics India
Rewrote messaging and mentoring delivery platform. Shifting market perception from generic mentoring non-profit to strategic talent partner.
Creative Bee
Helped the transition of the brand from creative foundation to structured revenue systems.
La femme Femtech
Defining position in emerging category. Building growth roadmap attracting VC funding rounds.
DancePlace Digital
Building new growth avenues for scaling the platform software for dance event and school management.
How We're Structured to Deliver
Small core. Senior thinking. Global execution.
3-Person Core Team
Fractional executives and consultants who've actually run GTM before.
Founder-Led Oversight
Dharti owns every engagement directly. No handoffs.
Distributed Delivery
Canada • United Kingdom • UAE • India
What This Gives You
Senior Strategic Work
Without agency retainer costs
Faster Execution
Across time zones
Outcome-Tied Delivery
Not billable hours
What We Deliver
- Complete GTM infrastructure from positioning to execution
- Customer journeys and product ladders that expand revenue per account
- Systems that translate founder intuition into team-run processes
- Market entry strategies that sequence demand, messaging, and channels correctly
Our Approach
- Data-driven positioning. Executable GTM systems.
- Focus on revenue per customer, not just volume.
- Built for education, ecosystems, and services companies with lean teams and strong economics.
Ways to Work with Radiate
- Fractional CMO: Embedded leadership, not full-time cost
- GTM Strategy: Who you serve and why it matters
- Brand Strategy: What you stand for in the market
- Positioning: How you're perceived versus competitors
- Messaging: The story that makes your offer compelling
- Funnel Design: Prospect to advocate journey
- Customer Journey Mapping: Optimizing every touchpoint
- Product Laddering: Revenue expansion through tiered offers
- Market Entry: Sequenced strategy for new regions
- Partnership Strategy: Identifying and activating strategic partners
- Channel Strategy: Which channels to prioritize and when
- Demand Generation: Pipelines that fill themselves
- Campaign Execution: Delivery, not just recommendations
- Content Strategy: What to say, where, and why
- PR & Thought Leadership: Positioning founders as category voices
- Sales Enablement: Tools and systems that help teams close
- Pricing & Packaging: Structuring offers for maximum value
- Ecosystem Positioning: For accelerators, hubs, innovation orgs
- Program Design: Scalable founder and member programming
Engagements are scoped based on outcomes and complexity. Most projects range from 3-6 months. Let's discuss what you're building.
Build to Scale with Radiate
GTM Strategy
Positioning
Growth Execution
Dharti Chatterjee
📍Canada | UK | UAE | India