Your Market Credibility Score (MCS)

Seven credibility dimensions. One score.

For

expanding into a new market.

UAE

Europe

Canada

USA

→ Get your Score: Companies

→ Get your Score: Executives

22/100

MCS

0–25: Invisible

26–55: Present, not trusted

56–100: Credible before contact

01Search Presence

02AI Discoverability

03LinkedIn Signal

04Media & Content

05Ecosystem Recognition

06Narrative Coherence

07Cultural ReadinessNEW

[Series A SaaS founder entering Canada from UAE]

Sample

22/100

MCS CORE

01Search Presence

02AI Discoverability

03LinkedIn Signal

04Media & Content

05Ecosystem Recognition

06Narrative Coherence

07Cultural ReadinessNEW

Your Market Credibility Score.

Before the first meeting, the market has already decided.

UAE · UK · India · EU · Canada · USA

→ Get your Market Credibility Score

By application only.

For

expanding into a new market.

the problem

What made you credible there won’t make you credible here.

Your track record, your references, your reputation - it reads differently in a new market. Sometimes it doesn't read at all.

By the time a buyer or recruiter encounters you, the view is already formed.

Ways the market evaluates you:

Peers

If no one in the new market has heard your name, you’re off the shortlist before it forms.

Thin presence on search means buyers could choose someone else. Unreadable gets skipped.

If AI tools have no signal to draw on, you don’t appear. Before the first call even happens.

Your credibility has a score. We measure it and fix what's missing.

Case Study

One score. MCS. Seven dimensions.
For one specific market.

The market sees gaps your GTM plan doesn't. Series A Healthtech founder expanding into Canada from UAE. Strong product, 12K followers, local buyers still couldn't verify them. Radiate's Market Credibility Score (MCS) diagnosed the problem. Within 6 weeks, we rebuilt credibility signals for the company and founder, leading to 3× increase in qualified inbound and first buyer conversation.

Sample

[Series A HealthTech founder expanding from UAE]

01 · Search presence

02 · LinkedIn signal

03 · Ecosystem recognition

04 · AI discoverability

05 · Media and content

06 · Narrative coherence

NEW21

07 · Cultural readiness

Low (0-25)

Mid (26-55)

High (56-100)

Built by practitioners who have been in those rooms - who know what the market is checking before it says yes. The MCS finds the gaps. Radiate helps you close them.

Radiate developed the MCS because no single tool measures the full picture.

SEO platforms see search.

AI trackers see discoverability.

LinkedIn tools see your profile.

Media monitors catch mentions.

None of them assess cultural fluency,

score all seven dimensions together, or calibrate for a specific geography.

The MCS does.

→ Get your Score

WHY YOUR SCORE MATTERS

A score with consequence.
Here is why this one matters.

The cost of not knowing.

B2B buyers and recruiters decide before they meet you. Your MCS tells you what they're seeing - and Radiate helps you fix the gaps.

The cost of not knowing.

B2B buyers and recruiters decide before they meet you. Your MCS tells you what they're seeing - and Radiate helps you fix the gaps.

Shows you exactly what to fix.

Each dimension of MCS has a fix. Low on search and buyers can't find you. Low on AI and you're off shortlists. Low on narrative and your story contradicts itself.

Shows you exactly what to fix.

Each dimension of MCS has a fix. Low on search and buyers can't find you. Low on AI and you're off shortlists. Low on narrative and your story contradicts itself.

What moves when the score improves.

Better meetings. Bigger contracts. Faster approvals. Fewer stalled conversations. One score shows you where to focus.

What moves when the score improves.

Better meetings. Bigger contracts. Faster approvals. Fewer stalled conversations. One score shows you where to focus.

how radiate works

Diagnose. Build. Hold.

Map what the market sees

Your Market Credibility Score. Seven dimensions assessed by Radiate's consultants. What the target market actually finds when it researches you, and where the gaps are.

Build the signals that get you shortlisted

Radiate helps rebuild your narrative, positioning, and market presence for the target market and its AI systems. Includes cultural calibration: how you communicate and build relationships, adapted for how the target market actually operates. Founder story, company positioning, ecosystem introductions, content strategy, all executed.

Hold positioning as the market responds

Markets shift. Competitors move. Radiate stays close with ongoing MCS tracking, signal adjustments, and strategic advisory.

who is this for

You’ve proven it works. Now prove it to a market that doesn’t know you yet.

Canadian and North American companies expanding into UAE, UK or South Asia

Scaleup / startup founders from UAE, UK or India entering Canada or the US

Companies where founder and company brand contradict each other

Professionals aspiring for board, advisory, or investor conversations

Senior leaders entering a new market, sector, or trasitioning into a senior role

UAE, UK & India founders entering Canada or the US

Senior leaders entering a new market, sector, or role

Your Market Credibility Score (MCS)

Your Market Credibility Score (MCS)

Seven credibility dimensions. One score.

Seven credibility dimensions. One score.

→ Get your Score: Companies

→ Get your Score: Companies

→ Get your Score: Executives

→ Get your Score: Executives

Your Market Credibility Score.

Before the first meeting, the market has already decided.

→ Get your Market Credibility Score

What made you credible there won’t make you credible here.

What made you credible there won’t make you credible here.

What made you credible there won’t make you credible here.

Your track record, your references, your reputation - it reads differently in a new market. Sometimes it doesn't read at all.

By the time a buyer or recruiter encounters you, the view is already formed.

Ways the market evaluates you:

Ways the market evaluates you:

Ways the market evaluates you:

Your credibility has a score. We measure it and fix what's missing.

Your credibility has a score. We measure it and fix what's missing.

One score. MCS. Seven dimensions. For one specific market.

One score. MCS. Seven dimensions. For one specific market.

One score. MCS. Seven dimensions. For one specific market.

→ Get your Score

→ Get your Score

A score with consequence. Here is why this one matters.

A score with consequence. Here is why this one matters.

A score with consequence. Here is why this one matters.

Diagnose. Build. Hold.

Diagnose. Build. Hold.

Diagnose. Build. Hold.

Map what the market sees

Map what the market sees

Build the signals that get you shortlisted

Build the signals that get you shortlisted

Hold positioning as the market responds

Hold positioning as the market responds

You’ve proven it works. Now prove it to a market that doesn’t know you yet.

You’ve proven it works. Now prove it to a market that doesn’t know you yet.

You’ve proven it works. Now prove it to a market that doesn’t know you yet.

You know your value. The question is whether the market does.

You know your value. The question is whether the market does.

You know your value. The question is whether the market does.

One score. MCS. Seven dimensions.
For one specific market.

One score. MCS. Seven dimensions.
For one specific market.

One score. MCS. Seven dimensions.
For one specific market.

A score with consequence.
Here is why this one matters.

A score with consequence.
Here is why this one matters.

A score with consequence.
Here is why this one matters.